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Consumers seeking ethical food options

Almost half of UK consumers are looking to reduce their carbon footprint through food choices, with a significant shift towards more eco-conscious attitudes surrounding sustainable food options.

This is the result of a survey by Teads, the local media platform, in conjunction with Kantar.

Leading changes in consumer behaviour includes dairy-free option and eco-conscious products, with November’s COP26 causing a 31 per cent increase in consumer awareness about food choices.

When it comes to social media messaging, almost 60 per cent of consumers do not trust the sustainability messages transmitted through social media. Conversely, consumers do want to learn about brands’ sustainability credentials, so how brands get their messages into the public domain is an important consideration.

Picture credit: Photo by Markus Spiske on Unsplash